Linda Terjesen

Global Marketing Strategist

Linda Terjesen is a results-oriented marketing strategist with 20 years of brand management and global marketing experience in North America, Europe and Asia. She has a proven track record of driving sales and profit by creating focused marketing strategies, identifying key brand insights and delivering successful new product launches.

In 2002 Linda formed LT CONSULTING, LLC a marketing consulting firm that specializes in providing customized marketing programs that build brand equity, drive global growth and improve ROI. Linda has created strategic initiatives for clients in a wide range of product and service segments including oral and dental professional care, eye care, pharmaceuticals, OTC health care, HBA, health and wellness services, food, and household products.

Prior to starting her own firm Linda was with GlaxoSmithKline where she was Director, Global Category Management for the Sensodyne brand. She developed and implemented the business integration and growth strategy delivering double digit global brand expansion following the acquisition of the Sensodyne business from the Block Drug Company.

Prior to joining the GlaxoSmithKline team she was Director of International Marketing for the Block Drug Company. She provided strategic business direction for the global marketing team which supported 15 affiliate companies in Europe and Asia. She also served as a member of several corporate strategic planning groups charged with directing the development of corporate R&D priorities and global product expansion initiatives.

Linda began her marketing career as a brand manager with 7 years of progressive line management responsibility in OTC and Personal Care categories. She has an MBA in marketing and an undergraduate education in Psychology, a combination that reflects her ongoing focus on the forces that drive consumer behavior and the factors that generate business growth.

For more information please call Linda Terjesen at 908-518-9464 or E-mail us at Linda@ltcllc.com